Design uplift for social savings start-up

Chippit is a community-powered peer-to-peer app that allows members to access affordable credit. It enables users to access funding through trusted connections with friends and family. The platform aims to expand its market share by offering a seamless and credible savings experience.

Challenge

Chippit needed to enhance its experience design to boost market traction and thereby increase market share. The app faced low user trust, requiring the integration of more trust markers and improved user experience to build credibility.

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Outcome

No Moss delivered a revitalised Chippit 2.0, featuring:

• Complete mobile experience redesigned
• Simplified onboarding to reduce friction for new users
• Improved app navigation and visual design for greater clarity and usability
• Integration of trust markers to strengthen user confidence
• Unified design language and consistent design system for ease of scaling

Using insights from the Design Sprints - a methodology for validating risky business assumption and prioritise the most valuable features with target users, No Moss collaborated with Chippit’s in-house development team to implemented the most valuable improvements. The project also provided recommendations on technical feasibility for next horizon technology roadmap - such as social logins, open banking, personalisation, search and AI-powered chat functionalities, providing direction for the next phase of product development.

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Results

Since the launch of Chippit 2.0, the app has achieved:

• 275% user growth per fortnight, without promotional campaigns
• Enhanced user trust and engagement, driving organic growth

Chippit continues to build-out innovative features, aligning with its mission to transform peer-to-peer saving and help users get gain access to affordable credit.

What we delivered

This engagement included:

• Design Sprints to capture critical user insights
• End-to-end UX redesign of the mobile application
• Technical feasibility for next horizon roadmap
• Close collaboration with the in-house team to deliver design enhancements seamlessly with lean, iterative development

Chippit continues to expand its market presence and build new platform innovations in partnership with No Moss.

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