living abundantly

we are in a pivot point between scarcity economics and a kind of proto-scarcity society

In a world with technological advances such as machines and robotics, software and renewable energy, and the rise of obesity, we are in a pivot point between scarcity economics and a kind of proto-scarcity society. 


If a small number of humans (or a small percentage of time for every human) becomes enough to give us an abundance of everything we need or want, what then?

No tracking of ‘full employment’. No money. No conspicuous consumption. In proto-scarcity, distribution might still be important.

What becomes important to humans, instead? Hopefully: Work for enrichment. Self-improvement. Art. Love, freedom. Kinship, music, science, learning. Discovery.

In the act of trying to create an outrageously successful consultancy, we can enable the beginning of this - a proto-proto, if you will - of this abundance attitude. 


I must study politics and war, that our children may study mathematics and commerce; that theirs might study painting, poetry, & music.
— John Adams

abundance attitude

Our people believe that for many knowledge and service economy resources, the world has already reached a state of abundance. This is a near-post-scarcity in which traditional assumptions about scarcity in economics don’t apply.

Instead of following other organisations are creating artificial scarcity; we are happy to share, give, donate, teach and otherwise open to the world our knowledge and services, where we can. 


the shadow of abundance

Our luck should also respect:

  • The ethics of uneven distribution; and equality of opportunity and outcome - not everyone everywhere has abundance, and we should practice a measured generosity that doesn’t beggar from our own reserves

  • The lack of adversity to build grit and character, too much abundance may for some people in some cases lead to negative outcomes and stymie personal growth